WE RADIATE — CRE8 CLARITY
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TEAM


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TEAM


A New Environmenal Research Startup Needs a Responsive Web Site


TEAM

 MATTHEW VALENTI Product managementInformation architectureContent strategy

 MATTHEW VALENTI 

Product management

Information architecture

Content strategy

 NATALIE TAYLOR ReaserchContent strategy

 NATALIE TAYLOR 

Reaserch

Content strategy

 JESSE COHEN UX & UI design

 JESSE COHEN 

UX & UI design


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THE CHALLANGE


THE CHALLANGE



We Radiate: a young company with many big ideas. 

 

Our task was to discover their MVP and build a responsive site to showcase it. Creating opportunity for the brand to evolve and scale on a bootstrap budget was also high priority. All in just 2.5 weeks.


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RESEARCH & DATA


RESEARCH & DATA



Through competitive research, contextual analysis, surveys and interviews we discovered 4 key data categories that would influence our design.

 
 UNDERSTANDING INFORMATION 60% INFOGRAFICS20% DEMONSTRATIONS20% WRITTEN EXPLANATIONS 

 UNDERSTANDING INFORMATION 

60% INFOGRAFICS

20% DEMONSTRATIONS

20% WRITTEN EXPLANATIONS 

MOTIVATORS FOR COMPOSTING 50% PEER PRESURE5O% ENGAGE WITH COMMUNITY

MOTIVATORS FOR COMPOSTING 

50% PEER PRESURE

5O% ENGAGE WITH COMMUNITY

 REASONS FOR COMPOSTING 80% REDCUCE CARBON FOOTPRINT15% PRODUCE FERTILE SOIL5% SUPPORT COMMUNITY

 REASONS FOR COMPOSTING 

80% REDCUCE CARBON FOOTPRINT

15% PRODUCE FERTILE SOIL

5% SUPPORT COMMUNITY

 AWARENESS OF COMPOSTING 65% FAMILIAR WITH COMPOSTING35% UNAWARE OF COMPOSTING

 AWARENESS OF COMPOSTING 

65% FAMILIAR WITH COMPOSTING

35% UNAWARE OF COMPOSTING


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PERSONAS


PERSONAS



Building on our data findings we created 5 personas including one primary and four satellite. The persona diversity was primarily marked by what motivates them to take initiative and get involved in environmental issues.  Other differentiators were age, and socioeconomics.

 
community playerMarked by sense of social responsibility and accountability

community player

Marked by sense of social responsibility and accountability

 STUDENT Litmus test for clarity of site narrative and content

 STUDENT 

Litmus test for clarity of site narrative and content

ENVIRONMENTALSIT Marked by passion for an environmental issues and proactive nature

ENVIRONMENTALSIT 

Marked by passion for an environmental issues and proactive nature

  INVESTOR  Marked by interest in innovation and business opportunity

  INVESTOR  

Marked by interest in innovation and business opportunity

  GARDEN DIRECTOR  Our primary persona. Acts as an evagalist for composting and holds influence on community members

  GARDEN DIRECTOR  

Our primary persona. Acts as an evagalist for composting and holds influence on community members

 

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MVP


MVP



Taking into consideration the present state of We Radiates business, growth plans, and user engagement goals we decide to build a low cost WordPress site with a responsive template.  This choice will enable simple site administration as well as brand evolvement.

 

The site will showcase educational materials about composting on the homepage in a simple narrative that will appeal to and inform We Radiates broad user base. The site will be heavily integrated with We Radiates Facebook and Twitter pages creating a holistic user experience and encourage cycling behavior.

 

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IA


IA



Through sketching, user testing, and affinity diagraming our information architecture is built. The sites structure offers a foundation which can be easily built on as We Radiate expands it’s offerings. Key features of the initial launch will include:

 

• Home page with an overview of the composting process

• Blog which can feature user and company stories, industry news and other brand related topics.

• Company about page which will feature the brand history and contact information.

 
 

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WIRES


WIRES



Featured below is the evolvement of the We Radiate home page.  

 
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FINAL


FINAL