TEAM
TEAM
A New Environmenal Research Startup Needs a Responsive Web Site
TEAM
MATTHEW VALENTI
Product management
Information architecture
Content strategy
NATALIE TAYLOR
Reaserch
Content strategy
JESSE COHEN
UX & UI design
THE CHALLANGE
THE CHALLANGE
We Radiate: a young company with many big ideas.
Our task was to discover their MVP and build a responsive site to showcase it. Creating opportunity for the brand to evolve and scale on a bootstrap budget was also high priority. All in just 2.5 weeks.
RESEARCH & DATA
RESEARCH & DATA
Through competitive research, contextual analysis, surveys and interviews we discovered 4 key data categories that would influence our design.
UNDERSTANDING INFORMATION
60% INFOGRAFICS
20% DEMONSTRATIONS
20% WRITTEN EXPLANATIONS
MOTIVATORS FOR COMPOSTING
50% PEER PRESURE
5O% ENGAGE WITH COMMUNITY
REASONS FOR COMPOSTING
80% REDCUCE CARBON FOOTPRINT
15% PRODUCE FERTILE SOIL
5% SUPPORT COMMUNITY
AWARENESS OF COMPOSTING
65% FAMILIAR WITH COMPOSTING
35% UNAWARE OF COMPOSTING
PERSONAS
PERSONAS
Building on our data findings we created 5 personas including one primary and four satellite. The persona diversity was primarily marked by what motivates them to take initiative and get involved in environmental issues. Other differentiators were age, and socioeconomics.
community player
Marked by sense of social responsibility and accountability
STUDENT
Litmus test for clarity of site narrative and content
ENVIRONMENTALSIT
Marked by passion for an environmental issues and proactive nature
INVESTOR
Marked by interest in innovation and business opportunity
GARDEN DIRECTOR
Our primary persona. Acts as an evagalist for composting and holds influence on community members
MVP
MVP
Taking into consideration the present state of We Radiates business, growth plans, and user engagement goals we decide to build a low cost WordPress site with a responsive template. This choice will enable simple site administration as well as brand evolvement.
The site will showcase educational materials about composting on the homepage in a simple narrative that will appeal to and inform We Radiates broad user base. The site will be heavily integrated with We Radiates Facebook and Twitter pages creating a holistic user experience and encourage cycling behavior.
IA
IA
Through sketching, user testing, and affinity diagraming our information architecture is built. The sites structure offers a foundation which can be easily built on as We Radiate expands it’s offerings. Key features of the initial launch will include:
• Home page with an overview of the composting process
• Blog which can feature user and company stories, industry news and other brand related topics.
• Company about page which will feature the brand history and contact information.
WIRES
WIRES
Featured below is the evolvement of the We Radiate home page.
